The Wall Street Journal reported that Amazon Dash button will be cooperated with more brands so that users could realize shopping with this button on this online retail giant.
In accordance with the internal documents and confirmed source, Amazon attempts to attract more consumers to shop by using the Dash button. Dash is a tiny entity button which connects with the internet directly.
Only a singly click by the consumers could they shop the measurable toilet paper and cleanout fluid via Amazon platform. It is unclear that which new brands would cooperate with Dash button.
Dash button was being released for a year this April. Amazon announced dozens of new cooperative partners on this first anniversary which led to the Dash buttons were more than 100. It is worth noting that Amazon introduced this Dash button on April fool’s day, 2015. Many of reporters thought it was a joke.
The public research statistics show that Dash button improved some sales for Amazon, but consumers did not make strong reaction to this device. Slice intelligence revealed a report in March, showing that under half of consumers used this device to purchase goods among the Dash button consumers.
The aim of Dash button is to help Amazon to enhance consumers loyalty. It could avoid them purchasing goods from nearby groceries and convenient stores.
To its Prime subscribers, Dash button is a free service for them. Consumers need to prepay $4.99 as the fee of Dash button, however, Amazon will return this fee after their first order made.