Black Friday is the most craziest shopping festivals in the western countries. However, Apple did not join the promotion directly.
It offered unusual discounts for Apple products in the past few years, even though the prices did not drop much. Sometimes, it just granted the iTunes gift card. Apple worked hard to cater to the crazy consumers. Apple did not offer any forms of discounts this year.
Apple has unapproachable pricing right for the consumable electronic products due to its capacity of vertical integration. It focuses on the product quality and differentiation. Its price each product is higher than the similar product made by other companies. It prefers to offer special discounts for educational markets instead of selling the re-manufactured products at lower prices.
The pricing strategy is one of the main reasons for Apple products keep expensive. On the other hand, Apple does not restrict its third-party partners to sell its products at lower prices. Besides Apple official online stores and offline retail stores, wireless carries and retailers are still the important parts for Apple products’ popularization.
On Black Friday, users could find some discounts for Apple products via the authorized retailers. The prices did not drop much in comparison with the official prices. Apple only offered 3% discount for its first generation iPad in 2011.
This Black Friday Apple offered discount from $100 to $400 cheaper than usual at retail stores. It was to stimulate the consumers to purchase Apple products at the retail stores.
If Apple wants to promote some products, it will give the promotion prices to the retailers, rather than announcing via official media. This helps the retailers to turn around their business performance.